Corporate image and/or branding is the practice of using a company’s name, symbol and other visual elements to identify and differentiate the company and its products or services from those of other companies.

Corporate branding is used to increase brand awareness and create a positive image of the company in the minds of consumers;

• It is a set of marketing and communication methods that help establish a company’s desired identity, personality and reputation.
• It is a strategy that helps to create a unique identity and a consistent image for a company and its products or services.

At Garsaball Branding in Lleida, we develop it through a process that includes several key steps:

1. Research: This step involves researching the market, competitors and target audience to gain a better understanding of the industry and the needs of potential customers.

2. Brand strategy: Once the research is completed, a brand strategy is developed that describes the company’s mission, values and objectives, as well as how the brand will be positioned in the marketplace.

3. Brand identity: the brand identity is then created, which includes visual elements such as the logo, color palette, typography and images that will be used to represent the brand.

4. Brand messaging: the messages and language used to communicate the brand’s values, mission and unique selling points are developed.

5. Implementation: brand identity and messaging is implemented across all touch points, including the company’s website, social media channels, advertising and packaging.

6. Evaluation: the brand is evaluated over time to ensure that it meets the needs of the company and its customers and to make adjustments if necessary.

It is important to keep in mind that branding is not a one-time process, but an ongoing effort to maintain and build brand reputation.