Introducing a new food product to the market is not an easy task, mainly because of the bureaucracy involved.

But with patience and step by step it is achieved.

Let’s see a guide of the steps to follow:

1 MARKET STUDY
Identify the target market and understand their needs.
Analyze the competition with their products, prices and distribution channels.
Study current trends in the gastronomic sector.

2 PRODUCT DEVELOPMENT AND TESTING
Create a quality product that meets market demands.
Investigate product shelf life, expiration date or best before date.
Flavors, nutritional values and start studying packaging.

3 LEGAL REGULATIONS AND HEALTH REGISTRATION
Ensure that the product is in compliance.
Traceability.

4 BUSINESS PLAN
Preparation of a realistic business plan, describing objectives, target market, marketing strategy and financial forecast.
Calculate raw material, production and packaging costs in order to create a pricing strategy.
Indicate the distribution channels.

5 LEGAL ASPECTS
Ensure compliance with food regulations for the product in question, its production and labeling according to regulations.

6 OBTAINING THE NECESSARY PERMITS, SUCH AS SANITARY REGISTRATION, OR OTHER PERMITS REQUIRED BY THE PRODUCT

7 BRANDING AND PACKAGING
Create a strong brand identity that communicates the product’s strengths.
Registration of the trademark to patents and trademarks, and wait for the resolution of the registration.

8 DESIGN OF ATTRACTIVE AND INFORMATIVE PACKAGING OR LABELING THAT COMPLIES WITH REGULATIONS

9 DISTRIBUTION CHANNELS
Choose the most appropriate distribution channels for the product in question, supermarkets, gourmet stores, own online store, or marketplaces such as Amazon, Miravia… and establish relationships with distributors, retailers or wholesalers.

10 MARKETING AND PROMOTION
Development of a marketing and promotion campaign to publicize the product.
Traditional or online advertising, social networks, gourmet associations, foodie clubs...
Think about the possibility of making promotional offers or offering samples to generate interest.

11 RELATIONSHIPS
Establish relationships with stakeholders, suppliers, distributors, retailers and customers.
Attending trade events and networking with industry professionals.

12 QUALITY CONTROL
Serious and rigorous to ensure product safety.
Search for certifications that demonstrate the quality and integrity of the product. (Organic, Protected Designation of Origin, etc…)

13 FEEDBACK AND IMPROVEMENT
Gathering feedback from both customers and stakeholders to identify areas for improvement.
Continually adapt and refine the product and marketing strategy based on market feedback.

14 GROWTH AND RISKS
As the demand for the product grows, consider the possibility of increasing production while maintaining quality standards; if quality drops, the product is put at risk.
Study the possibility of expanding the product line or discovering new markets.

15 SUSTAINABILITY
Study the possibility of incorporating sustainable practices in the production process to attract conscientious consumers.

Successfully bringing an agri-food product to market often requires a combination of a great product, effective marketing and strong relationships within the industry. In addition, staying informed about industry trends and adapting to changing consumer preferences is crucial to long-term success.

This guide goes in order, if you skip steps later you may have to go back.
For example: a producer with a new product, did not want to wait for the resolution of Patents and Trademarks for the registration of his trademark, made all the manufacturing of the packaging and packing with the trademark, and Patents and Trademarks did not assign it to him since it was already registered or resembled a registered one. He had to destroy all the packaging and labels as he had not been granted the trademark name he had applied for.

At Garsaball Branding we have been creating brands, packaging and labels for more than 20 years and bringing them to the market.

If you want to have a partner in this process we will accompany you.

Also if you want we can introduce your product to the market by developing your own online store, or our gourmet online store Sabority.com, or on Amazon, Miravía… or all of them! to sell!!!

Tell us about your product project! Contact Us At >>>>

To commercialize food products in the market

Graphic Design Studio Garsaball Branding – Mollerussa – Lleida – Catalonia – Spain – Online