Packaging development is important to ensure that products are protected during storage, transportation and display, and that they are attractive to consumers.

At Garsaball Branding, we develop it through a process that includes several key steps:

The process generally involves several stages, including research, design, prototyping, testing and manufacturing.

1. Research: we gather information on consumer preferences, industry trends and regulatory/legal requirements. We also analyze the performance of existing packaging materials best suited to the product itself.

2. Design: We create initial concepts for packaging / labeling materials based on the information gathered during the research stage. We make photomontages with the designs and packaging, retouch and analyze based on stakeholder feedback.

3. Prototyping: once a design has been selected, we create prototypes of the selected material using various techniques. We also carry out tests to evaluate the performance of the selected packaging material under different conditions, such as friction, temperature, humidity…

4. Legal requirements, labeling regulations, EAN barcodes: we evaluate whether the product complies with the regulations and legal requirements in question. Also aspects such as whether it can be used for export and in which countries. If necessary, we request the EAN barcodes identifying the product.

5. Manufacturing: we analyze and choose the company that can best develop the packaging / labeling, according to price, quality, supply, duration of delivery dates, technical aspects of assembly, warranties…

Throughout the development process we also consider aspects such as sustainability and environmental impact. It can explore the use of renewable or recyclable materials, reduce packaging waste and optimize design to reduce transportation and storage costs.