Corporate image design is more than the design of a company’s or a professional’s logo.

The corporate image design is what can best represent the personality of the company, that is why it is so important the combination of elements such as the logo, the typography and the colors chosen.

Defining a company ‘s image from the beginning means positioning itself well in the consumer’s mind, turning the brand into an easily recognizable and remembered unit that enhances advertising.

The corporate image has to be a coordinated image among all the visual, communicative and commercial elements of the company.

The value of brand image

The customer does not buy products or services, the customer buys brands and all the rational and emotional aspects that they can offer. Today consumers are increasingly moved by passionate stimuli, more by the heart than by reason, they are seduced by brands that attract them and make their shopping experience an unparalleled experience, hence the importance of corporate image.

In an increasingly competitive world, only strong brands will survive, and good brand management is key to an organization’s success. A strong brand will help to avoid entering into a price or product or service war with the consequent loss of quality.

The construction of a brand is very complex and there are many variables that influence and various aspects that shape the perception of it, however the brand proposal to the customer must be clear and simple, it requires an effort of synthesis, focus and consistency.

The corporate image manual

It covers from the reflections of the study and design of the logo to the preparation of the corporate image manual for the reproduction or diffusion of the brand, which must be included:

• The logo design
• Accepted versions of the logo
• Logo versions not accepted
• Corporate colors, in Pantone, CMYK, RGB and in some cases RAL.
• Correct applications of the logo in color, black and white and monochrome.
• Composition grid
• Coporative typography
• Corporate stationery design
• Exterior company signage
• Interior and exterior signage
• Business card design
• Design of catalogs or company files
• Vehicle lettering
• Corporate stationery design

Methodology

We look for synergies between your name + your values + your audience + what makes your company / product / service special or differential.

In our design studio we create corporate identity manuals to compile the set of rules that will make the dissemination of the corporate image of your company a success.

We develop the corporate image of brands, we work on the image of their products, facilities, communication elements, technology, etc.

“Just as drivers recognize that sign, your audience should recognize your company’s sign, your logo.”

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Corporate Image Design / Branding Service

Graphic Design Studio Garsaball Branding – Mollerussa – Lleida – Catalonia – Spain – Online