ActelGrup is the result of the union of three important agricultural cooperatives in the Lleida area;

Actel (fruit), Agroles (oil), TransAlfals (alfalfa), Agroles (oil), TransAlfals (alfalfa)

Each cooperative had its own logo, color and character. Actel was the largest and best known company and it was decided to name the merger ActelGrup. (Grup = group in Catalan)

To solve the issue of color and rivalry, this logo was designed where the colors of the old logo where they came from are placed, together with the color of the products they produce, ending up symbolizing an A for ActelGrup.

Next, the corporate image manual was created with all the elements to achieve a good coordinated graphic image and branding . All the logos of the group’s companies were also redesigned to form part of the same corporate visual code.

All the corporate stationery, memories, magazines, sponsorships and printed material of the new company were designed under the rules of the manual, providing union, integration and dynamism in the images.

Creating a new overall corporate image, easy to implement in any case.

This is how the stands were designed for trade fairs such as
Fruitlogistica, Berlin
– FruitAttraction, Madrid and Fira Agrària de Sant Miquel de Lleida.

In the same vein, the Group’s websites were subsequently created in the Drupal system (ActelGrup, Agroles, IberAlfa), each of which retains the same Group image.

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