Branding and Packaging Design for L’Olivina, a solidarity project of ACUDAM.

L’Olivina, the social and solidarity olive tree.

ABOUT OLIVINA

The green color of the olive tree gave its name to a precious stone: Olivine. This stone, already used by the Egyptians and the inspiration of beautiful legends, is attributed with magical properties.

They say it attracts and promotes positive energy, well-being and balance. Its beauty and symbolic charge give it value.

But unlike other gems that only a few can afford, Olivine is available to everyone. Now they are ACUDAM who adopt its name for the social and solidarity olive tree, because with it they want to spread and promote what it symbolizes, peace and fraternity, and to never forget the value of the things that are made from simplicity and proximity, as they do in ACUDAM.

The Olivina is one of the symbols of its social work. Through its acquisition (either physical or virtual), it allows you to collaborate economically with your organization or with other solidarity causes (as in the case of the campaign for the repopulation of burned olive trees).

The Olivina is also a symbol of distinction awarded to those persons, entities and administrations that have stood out for their personal or professional career, or for their involvement in the world of people with other abilities.

BRANDING
Under these premises we designed a logo in two green colors as the Olivina, in the O we drew an olive, to make reference to the olive tree and at the end of the name we introduced the precious stone. We also implemented an underline in the form of a smile, like the one that the people who make up ACUDAM have.

PACKAGING
Subsequently we made a packaging proposal to carry the olive tree nursery, La Olivina, with recycled materials and chlorine-free inks. The end result is a simple but meaningful product. The union of the elements gives a natural but very careful image.

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